When designers set out to create the perfect woman…

Superdrug is running a project to identify and understand the unrealistic expectations of ‘beauty’ placed upon women.

As part of it, they gave 18 designers across 18 different countries around the world, the same original picture with the same brief attached:

Photoshop her form. The idea is to Photoshop and retouch this woman to make her more attractive to the citizens of your country. We are looking to explore how perceptions of beauty change across the world. Multiple designers are involved. You can modify clothing, but her form must be visible. No nudity. All other changes, including those to her shape and form, are up to you.

14 of the designers were women; the male designers involved were instructed to seek input from women on the ‘accuracy’ of their submission.

The results represent a depiction of what women feel their compatriots expect to see in a ‘beautiful’ woman.

It’s a fascinating exercise, scroll down to see all the entries.

My sympathies go out particularly to the women of China and Italy.

Designer images of women

Visit the project page here or superdrug here.

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